Mado–the Japanese word for window–is a fitting name for this watch because it allows the wearer to see something that was previously unseen. Similar to how a window awards an individual the chance to see something that was previously out of view, Mado opens a portal in which time is seen in a new light.
The “square peg in a round hole” idiom is a fitting description for the Mado watch because it artfully communicates the individuality that we all yearn to express. When seen on a wrist, the age old geometric relationship between circle and square transforms into a plain of coexistence. The daily act of telling time becomes immediate, focused, and magnified. This is achieved by wedging the square black dial, with its unique engraving pattern, into the circular brushed stainless steel bezel. This watch creates a perfectly proportioned window through which time is viewed. The watch dial is punctuated by high-contrast, stamped numerals (taken from an original font designed by the late Michael Graves) that appear to hover within the crystal lens.
SPECIFICATIONS
Case diameter: 40mm
Case height: 8.85mm
Case material: Brushed stainless steel
Strap: 20mm
Weight .5 lbs
Band Material: Silicone
Movement: Japanese Quartz
Water-resistant : 5 ATM
Weight (watch only): 0.10 oz / 2.9 grams